Advertising effectiveness, brand research and product testing are just some of the ways Vibetrak assists this industry. And because this research tool is web-based, you can gather reactions to your advertising or messaging from a far-reaching and very diverse demographic.
Why Do Ad Testing?
- Maximize Your Ad Dollars
Getting feedback from the target market prior to launching an ad can help ensure your getting the most out of your advertising dollar.
- Hone The Message
Test a variety of messages to find which ones takes your target market to the desired outcome.
- Learn New Ad Stragies
Unexpected input from your target customers and key stakeholders may provide input for future ad campaigns.
Ad Test With Vibetrak
Vibetrak allows for the evaluation of many different types of stimuli ranging from audio (television, radio, tutorials, webinars) to visual (television, direct mail, outdoor, print, website, interactive). With the instant feedback generated from Vibetrak, you can identify the messages and slogans that resonate best with your audience and then make immediate decisions for the implementation of those new market strategies. Discover the relevancy of your product or ad, the interest generated and the level of understanding regarding your product's purpose. Find out if viewers were persuaded to buy your product after seeing your ad. And just as importantly, test your ad's performance against competitors.
