Ad Testing

Advertising effectiveness, brand research and product testing are just some of the ways Vibetrak assists this industry. And because this research tool is web-based, you can gather reactions to your advertising or messaging from a far-reaching and very diverse demographic.

Why Do Ad Testing?

Ad Test With Vibetrak

Vibetrak allows for the evaluation of many different types of stimuli ranging from audio (television, radio, tutorials, webinars) to visual (television, direct mail, outdoor, print, website, interactive). With the instant feedback generated from Vibetrak, you can identify the messages and slogans that resonate best with your audience and then make immediate decisions for the implementation of those new market strategies. Discover the relevancy of your product or ad, the interest generated and the level of understanding regarding your product's purpose. Find out if viewers were persuaded to buy your product after seeing your ad. And just as importantly, test your ad's performance against competitors.

Ad testing with Vibetrak is a great tool for:

  1. Advertising Agencies
  2. Marketing Agencies
  3. Internal Marketing Teams
  4. Media Buyers

Benefits of Ad Testing with Vibetrak

  • Strong Panel Sampling

    Web-based delivery eliminates geographic constraints, supporting a larger and stronger representative sampling.
  • Natural Testing Environment

    Testers can be in their natural viewing environments providing unbiased evaluation.
  • Flexible Methodology

    Testing can be used for large scale sampling or as an effective feedback tool during focus group sessions.
  • Real Time Feedback

    Continuous data feedback allows the client to view results anytime during the process.
  • Cost Savings

    Significant cost savings by reducing the time, travel and facility expenses required for traditional dial testing research.
  • Speed

    Many projects can be turned in as little as a week by reducing traditional requirements.
  • 24/7 Access

    Data, findings and evaluations available via client portal any time of the day or night.
  • Platform Independent

    Designed to work with a wide variety of computer platforms and web browsers.