Media Strategy

Mainstream News

When it comes to delivering the news, it is critical to have anchors that the public trusts and likes. But how do you know if your viewing audience likes the person talking to them on the television screen? With Vibetrak you can evaluate everything from fondness of male or female anchors, preference on age and overall likeability. Assess the desire for multiple or just one anchor. Find out who delivers the news the best and which reporter seems most reliable. Get full disclosure on the publicís perception of an anchor's strengths and weaknesses and what characteristics are most important to viewers when being delivered this type of news.

Beyond just the reporters and anchors, Vibetrak can also assist in evaluating the use of visual effects such as angles and lighting and how those effect the environment and the likeability of the entire television broadcast.

Public Relations

Public relations can be a tricky and very touchy industry. When dealing a PR nightmare, who does the public really want to hear from and who do they respond better to? With Vibetrak you can find out without a doubt if it's the humble employee, the spokesperson or the CEO. Reveal which buzz words and terms the public identifies with positively or negatively. Discover which subjects or issues portray credibility, believability and sympathy. And if you're going for ratings, you'll definitely need to know which PR stories have the most impact on the public — donations, charities, new buildings, etc.

Developing a Media Strategy with Vibetrak is a great tool for:

  1. Public Relations Experts
  2. PR Agencies
  3. News Organizations
  4. Media Strategists

Benefits of Vibetrak on Your Media Strategy

  • Strong Panel Sampling

    Web-based delivery eliminates geographic constraints, supporting a larger and stronger representative sampling.
  • Natural Testing Environment

    Testers can be in their natural viewing environments providing unbiased evaluation.
  • Flexible Methodology

    Testing can be used for large scale sampling or as an effective feedback tool during focus group sessions.
  • Real Time Feedback

    Continuous data feedback allows the client to view results anytime during the process.
  • Cost Savings

    Significant cost savings by reducing the time, travel and facility expenses required for traditional dial testing research.
  • Speed

    Many projects can be turned in as little as a week by reducing traditional requirements.
  • 24/7 Access

    Data, findings and evaluations available via client portal any time of the day or night.
  • Platform Independent

    Designed to work with a wide variety of computer platforms and web browsers.