Perception Research

When we talk about researching or evaluating perceptions, what we are trying to understand is why people respond to certain stimuli in a certain way. We are assessing their reactions, gauging their feelings and analyzing their emotions.

Why is Perception Research Important?

Being able to literally get into the mind of consumers will help you to better understand who your target audience really is and then create the most effective messages based on their specific opinions and beliefs. It's invaluable marketing research that, when done online, gives you a more diverse sampling and a better understanding of the market.

Chances are you might be too close to your work and your efforts. Perception analysis allows you see what you might be missing, to identify the weak and strong areas of your media, to perfect your advertising and to be absolutely certain that you're sending the right messages to get the effect you want.

What Does Vibetrak Test?

Vibetrak measures perceptions, specifically by measuring Flow of Attention, Flow of Emotion, and Overall Understanding of various types of media. It can be used to test storyboards, trailers, commercials, long-form video and anything we can make into a slideshow or movie. Each element within the medium (voice, person and message) has the ability to be tested individually. The things that we can actually test about any individual element include:

Flow of Emotion
• Likeability
• Acceptance
• Approval
• Agreement
• Persuasiveness
• Likelihood to Purchase
Flow of Attention
• Impact
• Interest
• Focus
Overall Understanding
• Informative
• Clarity
• Relevancy

Benefits of Perception Research with Vibetrak

  • Strong Panel Sampling

    Web-based delivery eliminates geographic constraints, supporting a larger and stronger representative sampling.
  • Natural Testing Environment

    Testers can be in their natural viewing environments providing unbiased evaluation.
  • Flexible Methodology

    Testing can be used for large scale sampling or as an effective feedback tool during focus group sessions.
  • Real Time Feedback

    Continuous data feedback allows the client to view results anytime during the process.
  • Cost Savings

    Significant cost savings by reducing the time, travel and facility expenses required for traditional dial testing research.
  • Speed

    Many projects can be turned in as little as a week by reducing traditional requirements.
  • 24/7 Access

    Data, findings and evaluations available via client portal any time of the day or night.
  • Platform Independent

    Designed to work with a wide variety of computer platforms and web browsers.