When we talk about researching or evaluating perceptions, what we are trying to understand is why people respond to certain stimuli in a certain way. We are assessing their reactions, gauging their feelings and analyzing their emotions.

Why is Perception Research Important?

Being able to literally get into the mind of consumers will help you to better understand who your target audience really is and then create the most effective messages based on their specific opinions and beliefs. It's invaluable marketing research that, when done online, gives you a more diverse sampling and a better understanding of the market.

Chances are you might be too close to your work and your efforts. Perception analysis allows you see what you might be missing, to identify the weak and strong areas of your media, to perfect your advertising and to be absolutely certain that you're sending the right messages to get the effect you want.

What Does Vibetrak Test?

Vibetrak measures perceptions, specifically by measuring Flow of Attention, Flow of Emotion, and Overall Understanding of various types of media. It can be used to test storyboards, trailers, commercials, long-form video and anything we can make into a slideshow or movie. Each element within the medium (voice, person and message) has the ability to be tested individually. The things that we can actually test about any individual element include: