This perception analysis tool can help measure the effectiveness of political campaign commercials by giving you second-by-second reactions to the different words, faces and environments in the ad. With that kind of real-time feedback, you can determine which specific messages, words, phrases or images were misunderstood or disliked by viewers and make changes in order to make your political advertising more likeable. You can also deduct which words, terms and phrases were liked by the public and then focus your campaign around those.
Vibetrak is a great strategic consulting tool for evaluating a candidate's performance in debates, viewing news coverage, getting information on important campaign issues, and better understanding the public's perception and the impact of the media on your audience. And beyond your own candidate, Vibetrak can also measure the impact of your opponents' ads — providing additional campaign ideas, political slogans and possibly new campaign strategies.