Media Strategy

How do you make your movie significantly better? With Vibetrak. Whether you want to show raw snippets of a movie, or just a movie trailer, Vibetrak can reveal anything that confuses the audience as well as reactions that maybe you weren't intending.

Film Screening Testing

Film screening is such a crucial step because when you are so close to your film, it's impossible to see it with fresh eyes. This tool allows for real emotional responses to be evaluated and then incorporated back into the film.

Testing Movie Trailers

On a much smaller scale, an audience's understanding of a movie trailer can also be critical. With focus group screening, you get feedback on immediate interest and engagement in your movie. Test your movie trailer with different background music, lighting, speed and narrating voices and get an understanding of audience preferences. Movie trailers are what drive people to the theater, so it can be just as important to get these right as it is the whole movie.

Test Screening with Vibetrak is a great tool for:

  1. Film Distribution Houses
  2. Film Screeners
  3. Filmmakers
  4. Documnetary Filmmakers

Benefits of Vibetrak on Your Media Strategy

  • Strong Panel Sampling

    Web-based delivery eliminates geographic constraints, supporting a larger and stronger representative sampling.
  • Natural Testing Environment

    Testers can be in their natural viewing environments providing unbiased evaluation.
  • Flexible Methodology

    Testing can be used for large scale sampling or as an effective feedback tool during focus group sessions.
  • Real Time Feedback

    Continuous data feedback allows the client to view results anytime during the process.
  • Cost Savings

    Significant cost savings by reducing the time, travel and facility expenses required for traditional dial testing research.
  • Speed

    Many projects can be turned in as little as a week by reducing traditional requirements.
  • 24/7 Access

    Data, findings and evaluations available via client portal any time of the day or night.
  • Platform Independent

    Designed to work with a wide variety of computer platforms and web browsers.